Watch this!

How cool is this thing? http://www.thinkgeek.com/gadgets/watches/c16c/ It's a retro-looking watch that will display your caller ID and alert you of text messages from via bluetooth. It can also vibrate when a call or message is coming in and you can silence your ringer by pressing one of the buttons on the watch! Pretty cool, fairly discrete and functional.
Imagine this, you are in an important meeting with a vendor, you have your phone in your pocket set to silent so you are not interrupted by intruding phone calls. You suddenly feel a slight vibration in your arm, after ruling out a heart attack, you casually glance over at your watch. The OLED screen indicates a call from a coworker - you ignore it. You go on to sign a contract with the vendor to supply 35 large multifunction copy machines to your company. Later on, again your wrist vibrates, you check your watch. This time it's a text from your boss. Shoot! You conclude the meeting and quickly check your text messages. It reads, "Funding was cut, don't sign the contract"
The only problem I have with this sweet little gadget is, it's often more socially acceptable to look at your phone during a meeting or a conversation, then it is to look at your watch. I often fake checking my phone for messages when I'm actually checking the time. "Oh gee, yeah, boy, I got this email that I really need to deal with..." when actually I'm looking at the time noting that I've almost worked through my lunch.
Anyway, cool product. If I had $80 to blow, I'd probably get it.